Cookies policy

BACKGROUND
wwww.macysdigital.com uses cookies. Cookies on this website are used to personalise content and ads, provide social media features and analyse traffic. We also share information about your use of the website with our social media, advertising and web analytics partners, who may combine it with other information you have provided to them or that they have collected from your use of their services.

WHAT ARE COOKIES?
A cookie is a file that is downloaded to your computer when you access certain websites. Cookies allow a website, among other things, to store and retrieve information about the browsing habits of a user or their computer and, depending on the information they contain and the way you use your computer, they can be used to recognise the user. Cookies are only associated with an anonymous user and their computer or device and do not provide references that allow their personal data to be known.
COOKIES AFFECTED BY THE REGULATION AND EXEMPT COOKIES
According to the EU directive, the cookies that require the user's informed consent are analytical cookies and advertising and affiliation cookies, with the exception of those of a technical nature and those necessary for the operation of the website or the provision of services expressly requested by the user.

TYPES OF COOKIES
a) Depending on the entity that manages them, there are first-party cookies (those that are sent to the user's terminal equipment from a computer or domain managed by the editor itself and from which the service requested by the user is provided) and third-party cookies (those that are sent to the user's terminal equipment from a computer or domain that is not managed by the editor, but by another entity that processes the data obtained through the cookies).
b) Depending on how long they remain active, there are session cookies (designed to collect and store data while the user accesses a web page) and persistent cookies (in which the data is stored in the terminal and can be accessed and processed for a period defined by the party responsible for the cookie, which can range from a few minutes to several years).
(c) Depending on the purpose for which they process the information they collect, they may be:

  • Technical cookies (necessary for the use of the website and the provision of the contracted service),
  • Preference or personalisation cookies (which allow the user to access the service with predefined characteristics, such as language, browser type, regional configuration, etc.).
  • Analysis or measurement cookies (they collect information on the use made of the website),
  • Behavioural advertising cookies (collect information about users' preferences and personal choices).

    TYPES OF COOKIES USED BY THIS WEBSITE
    The cookies used on wwww.macysdigital.com are our own and those of third parties, and allow us to store and access information relating to language, the type of browser used, and other general characteristics predefined by the user, as well as to monitor and analyse the activity carried out in order to improve and provide our services in a more efficient and personalised manner. The cookies used are, in any case, of a temporary nature, with the sole purpose of making browsing more efficient. Under no circumstances do these cookies themselves provide personal data and they are not used to collect such data.

    The use of cookies offers advantages, for example:
    facilitates the user's browsing and access to the different services offered by this website;
    avoids the user having to configure the predefined general characteristics each time they access the website; and favours the improvement of the operation and services provided through this website, following the corresponding analysis of the information obtained through the cookies installed: Twitter cookie, in accordance with the provisions of its privacy policy and use of cookies.
    Facebook cookie, as set out in its cookie policy.
    Linkedin cookie, as set out on its page on the use of cookies.
    Google+ and Google Maps cookies, as set out on their page on what type of cookies they use.

    The following is a list of own and third party cookies. For each cookie, the following will be specified: Name, Category, Type, Property/Provider, Duration, Description/Purpose:
    AEC: Technical, Third party, Google, 1 month, Cookie necessary for the use of the options and services of the website.
    APISID: Behavioural Advertising, Third Party, Google, 2 years, Download certain Google tools and save certain preferences. Adjust the ads that appear in Google search.
    DSID: Behavioural Advertising, Third Party, Google, 14 days, To store user preferences. HSID: Technical, Third Party, Google, 1 years, To provide fraud prevention.
    IDE: Technical, Third Party, Doubleclick, 1 year, Used for targeting, analysis and optimisation of advertising campaigns in DoubleClick / Google Marketing Suite
    NID: Behavioural Advertising, Third Party, Google, 6 months, To provide ad delivery or retargeting, store user preferences.
    SAPISID: Technical, Third party, Google, 2 years, To analyse when you create or sign in to a Google account.
    SEARCH_SAMESITE: Technical, Third Party, Google, 6 months, SameSite prevents the browser from sending this cookie along with cross-site requests. The main purpose is to mitigate the risk of cross-origin information leakage. It also provides some protection against cross-site request forgery attacks.
    SID: Behavioural Advertising, Third Party, Google, 2 years, To provide ad delivery or retargeting, provide fraud prevention.
    SIDCC: Technical, Third Party, Google, 1 year, To provide identification of trusted web traffic.
    SSID: Behavioural Advertising, Third Party, Google, 2 years, To provide information about how the end user uses the website and any advertising the end user has seen prior to visiting that website.
    Secure-1PAPISID: Technical, Third Party, Google, 2 years, This cookie is used for targeting purposes to create a profile of the website visitor's interests in order to display relevant and personalised Google advertising.
    Secure-1PSID: Technical, Third party, Google, 2 years, Cookie necessary for the use of the options and services of the website.
    Secure-1PSIDCC: Technical, Third party, Google, 1 year, Cookie necessary for the use of the options and services of the website.
    Secure-1PSIDTS: Technical, Third party, Google, 1 year, Cookie necessary for the use of the options and services of the website.
    __Secure-3PAPISID: Analytics or measurement, Third party, Google, 2 years, These cookies are used to deliver more relevant ads.
    for you and your interests.
    __Secure-3PSID: Analytics or measurement, Third Party, Google, 2 years, These cookies are used to deliver ads more relevant to you and your interests. __Secure-3PSIDCC: Technical, Third Party, Google, 1 year, Cookie necessary for the use of the options and services of the website.
    Secure-3PSIDTS: Technical, Third party, Google, 1 year, Cookie necessary for the use of the options and services of the website.
    Secure-ENID: Technical, Third party, Google, 1 year, Cookie necessary for the use of the options and services of the website.
    fbp: Behavioural advertising, Third party, Facebook, 3 months, To store and track visits across websites.
    ga: Analytics or measurement, Third party, Google, 2 years, Generate a unique ID of the page visitor for statistical purposes.
    _lscache_vary: Technical, Third party, Google, 2 days, Used to know visitor status (new, returning), user role (editor, administrator, etc.)
    ar_debug: Behavioural advertising, Third party, Google, 1 month, Stores and tracks conversions CookieConsent: Technical, Own, Own, 6 months, Used for acceptance of unnecessary cookies.
    datr: Behavioural advertising, Third party, Facebook, 2 years, To provide fraud prevention.
    oo: Technical, Third party, Facebook, 3 days, Tracking and statistical cookie.
    sb: Preferences or customisation, Third party, Facebook, 2 years, To store browser details.
    wd: Technical, Third party, Facebook, 1 week, Read screen resolution

    REVOCATION
    You can access your browser settings at any time by accepting or rejecting all cookies, or by selecting which cookies you accept and which you do not, by following one of the procedures below,
    which depends on the browser you use:

    Google Chrome (in the Tools Menu):
    Settings > Show advanced options > Privacy (Content settings) > Cookies:
    https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=es

    Microsoft Internet Explorer (in the Tools Menu):
    Internet Options > Privacy > Advanced:
    https://support.microsoft.com/es-es/help/17442/windows-internet-explorer-delete-manage-cookies

    Firefox:
    Options > Privacy > Cookies:
    https://support.mozilla.org/es/kb/habilitar-y-deshabilitar-cookies-sitios-web-rastrear-preferencias
    Safari, iPad and iPhone:
    Preferences > Privacy
    https://support.apple.com/kb/ph21411?locale=es_ES

    Opera:
    Settings > Options > Advanced > Cookies
    http://help.opera.com/Windows/12.00/es-ES/cookies.html
    These browsers are subject to updates or modifications, so we cannot guarantee that they are fully compatible with your browser version. It may also be that you are using another browser not listed in these links, such as Konqueror, Arora, Flock, etc. To avoid these mismatches, you can access them directly from your browser options, usually in the "Options" menu in the "Privacy" section. (Please consult your browser's help for more information).

    DISABLING/ENABLING COOKIE DELETION
    To restrict or block cookies, you can do this through your browser settings.
    If you do not want websites to place any cookies on your computer, you can adjust your browser settings so that you are notified before any cookies are placed. Similarly, you can adjust your browser settings so that your browser rejects all cookies, or only third-party cookies. You can also delete any cookies that are already on your computer. Please note that you will need to adjust the settings separately for each browser and computer you use.

    Please note that if you do not wish to receive cookies, we can no longer ensure that our website functions properly. Some features of the site may be lost and you may no longer be able to view certain websites. Also, rejecting cookies does not mean that you will no longer see advertisements. Advertisements will simply not be tailored to your interests and will be repeated more frequently.
    Each browser has a different method of adapting the settings. If necessary, consult the browser's help function to set the correct settings.
    To disable cookies on your mobile phone, please refer to your device's manual for more information. You can learn more about cookies on the Internet at http://www.aboutcookies.org/.

    Given the way the Internet and websites work, we do not always have information on cookies placed by third parties via our website. This applies especially to cases where our website contains so-called embedded elements: texts, documents, images or short films that are stored elsewhere, but are displayed on or via our website.
    Therefore, in the event that you encounter such cookies on this website and they are not listed above, please let us know. Alternatively, please contact the third party directly to request information about the cookies it sets, the purpose and duration of the cookie, and how it has ensured your privacy.