{"id":34877,"date":"2026-08-27T10:20:54","date_gmt":"2026-08-27T10:20:54","guid":{"rendered":"https:\/\/www.macysdigital.com\/?p=34877"},"modified":"2026-09-02T11:17:23","modified_gmt":"2026-09-02T11:17:23","slug":"electronics-shops-in-playa-de-las-americas","status":"publish","type":"post","link":"https:\/\/www.macysdigital.com\/en\/electronics-shops-in-playa-de-las-americas\/","title":{"rendered":"Buying electronics in the Canary Islands: A comprehensive guide to saving money with IGIC for visitors in 2026"},"content":{"rendered":"
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Are you planning a trip to Tenerife and thinking about buying electronics? Thanks to the 7% IGIC tax rate, you can save up to 14% compared to prices on the mainland. Here\u2019s everything you need to know: prices, shops, warranties and customs.<\/em><\/p>\n\n

\u00a0<\/div>\n\n

Why is electronics cheaper in the Canary Islands?<\/h2>\n\n

The Canary Islands have a special tax regime within the EU. Instead of the 21% VAT rate that applies in mainland Spain, in Tenerife only a\u00a0IGIC 7%<\/strong>\u00a0(Canary Islands General Indirect Tax). That difference of 14 percentage points is noticeable with every purchase.<\/p>\n\n

It is not a temporary promotion or a discount for tourists. It is the standard tax rate that applies to everything sold on the islands \u2014 including electronic goods. It applies equally to visitors and residents.<\/p>\n\n

The result: an iPhone 17 Pro Max that costs \u20ac1,599 on the mainland (including 21% VAT) costs \u20ac1,399 in Tenerife (including 7% IGIC). Same product. Same warranty. Different tax.<\/p>\n\n

\u00a0<\/div>\n\n

Price comparison: Tenerife vs the mainland vs Europe<\/h2>\n\n

Here is a comparison of the prices of the most sought-after products in Tenerife with the official prices on the mainland, in the UK and in Germany:<\/p>\n\n

Apple products<\/h3>\n\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Product<\/th>\nMainland Spain (21% VAT)<\/th>\nUK (20% VAT)<\/th>\nGermany (19% VAT)<\/th>\nTenerife (7% IGIC)<\/th>\nSavings vs the Iberian Peninsula<\/th>\n<\/tr>\n<\/thead>\n
iPhone 17 Pro Max 256GB<\/td>\n1.599\u20ac<\/td>\n\u00a31.299<\/td>\n1.599\u20ac<\/td>\n1.399\u20ac<\/strong><\/td>\n~200\u20ac<\/strong><\/td>\n<\/tr>\n
iPhone 17 Pro 256GB<\/td>\n1.449\u20ac<\/td>\n\u00a31.199<\/td>\n1.449\u20ac<\/td>\n1.279\u20ac<\/strong><\/td>\n~170\u20ac<\/strong><\/td>\n<\/tr>\n
iPhone 17 256GB<\/td>\n999\u20ac<\/td>\n\u00a3849<\/td>\n999\u20ac<\/td>\n899\u20ac<\/strong><\/td>\n~100\u20ac<\/strong><\/td>\n<\/tr>\n
iPhone 17e 256GB<\/td>\n789\u20ac<\/td>\n\u00a3599<\/td>\n789\u20ac<\/td>\n689\u20ac<\/strong><\/td>\n~100\u20ac<\/strong><\/td>\n<\/tr>\n
13-inch MacBook Air M4, 256GB<\/td>\n1.199\u20ac<\/td>\n\u00a31.099<\/td>\n1.199\u20ac<\/td>\n~1.069\u20ac*<\/td>\n~130\u20ac<\/strong><\/td>\n<\/tr>\n
15-inch MacBook Air M4, 256GB<\/td>\n1.499\u20ac<\/td>\n\u00a31.299<\/td>\n1.499\u20ac<\/td>\n~1.329\u20ac*<\/td>\n~170\u20ac<\/strong><\/td>\n<\/tr>\n
AirPods Pro 3<\/td>\n279\u20ac<\/td>\n\u00a3249<\/td>\n279\u20ac<\/td>\n239\u20ac<\/strong><\/td>\n~40\u20ac<\/strong><\/td>\n<\/tr>\n
AirPods 4 with ANC<\/td>\n199\u20ac<\/td>\n\u00a3179<\/td>\n199\u20ac<\/td>\n179\u20ac<\/strong><\/td>\n~20\u20ac<\/strong><\/td>\n<\/tr>\n
AirPods 4<\/td>\n149\u20ac<\/td>\n\u00a3129<\/td>\n149\u20ac<\/td>\n139\u20ac<\/strong><\/td>\n~10\u20ac<\/strong><\/td>\n<\/tr>\n
AirPods Max<\/td>\n579\u20ac<\/td>\n\u00a3499<\/td>\n579\u20ac<\/td>\n519\u20ac<\/strong><\/td>\n~60\u20ac<\/strong><\/td>\n<\/tr>\n
Apple Watch Series 11 42mm<\/td>\n449\u20ac<\/td>\n\u00a3399<\/td>\n449\u20ac<\/td>\n~399\u20ac*<\/td>\n~50\u20ac<\/strong><\/td>\n<\/tr>\n
Apple Watch Ultra 3<\/td>\n899\u20ac<\/td>\n\u00a3799<\/td>\n899\u20ac<\/td>\n~799\u20ac*<\/td>\n~100\u20ac<\/strong><\/td>\n<\/tr>\n
Apple Watch SE 3<\/td>\n279\u20ac<\/td>\n\u00a3249<\/td>\n279\u20ac<\/td>\n~249\u20ac*<\/td>\n~30\u20ac<\/strong><\/td>\n<\/tr>\n
iPad Air M4 11-inch 128GB Wi-Fi<\/td>\n699\u20ac<\/td>\n\u00a3599<\/td>\n699\u20ac<\/td>\n619\u20ac<\/strong><\/td>\n~80\u20ac<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n

Samsung, Xiaomi and other brands<\/h3>\n\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Product<\/th>\nMainland Spain (21% VAT)<\/th>\nGermany (19% VAT)<\/th>\nTenerife (7% IGIC)<\/th>\nSavings vs the Iberian Peninsula<\/th>\n<\/tr>\n<\/thead>\n
Samsung Galaxy S26 512GB<\/td>\n1.249\u20ac<\/td>\n1.249\u20ac<\/td>\n1.099\u20ac<\/strong><\/td>\n~150\u20ac<\/strong><\/td>\n<\/tr>\n
Samsung Galaxy S26 Ultra 256GB<\/td>\n1.599\u20ac<\/td>\n1.599\u20ac<\/td>\n1.369\u20ac<\/strong><\/td>\n~230\u20ac<\/strong><\/td>\n<\/tr>\n
Samsung Galaxy Buds4<\/td>\n199\u20ac<\/td>\n199\u20ac<\/td>\n179\u20ac<\/strong><\/td>\n~20\u20ac<\/strong><\/td>\n<\/tr>\n
Samsung Galaxy Buds4 Pro<\/td>\n279\u20ac<\/td>\n279\u20ac<\/td>\n249\u20ac<\/strong><\/td>\n~30\u20ac<\/strong><\/td>\n<\/tr>\n
JBL Go 4<\/td>\n49,99\u20ac<\/td>\n49,99\u20ac<\/td>\n43,99\u20ac<\/strong><\/td>\n~6\u20ac<\/strong><\/td>\n<\/tr>\n
JBL Flip 6<\/td>\n129,99\u20ac<\/td>\n129,99\u20ac<\/td>\n109\u20ac<\/strong><\/td>\n~21\u20ac<\/strong><\/td>\n<\/tr>\n
Kindle Paperwhite<\/td>\n169,99\u20ac<\/td>\n169,99\u20ac<\/td>\n~149\u20ac*<\/td>\n~21\u20ac<\/strong><\/td>\n<\/tr>\n
Pocketbook Era 7<\/td>\n279\u20ac<\/td>\n279\u20ac<\/td>\n249\u20ac<\/strong><\/td>\n~30\u20ac<\/strong><\/td>\n<\/tr>\n
GoPro Hero 13 Black<\/td>\n399,99\u20ac<\/td>\n399,99\u20ac<\/td>\n~349\u20ac*<\/td>\n~51\u20ac<\/strong><\/td>\n<\/tr>\n
Xiaomi Smart Band 10<\/td>\n39,99\u20ac<\/td>\n39,99\u20ac<\/td>\n~35\u20ac*<\/td>\n~5\u20ac<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n

*Approximate prices including 7% IGIC. Actual prices may vary. Please enquire\u00a0macysdigital.com<\/a>\u00a0for the latest prices.<\/em><\/p>\n\n

The optimal savings range<\/h3>\n\n

The largest\u00a0profitability<\/strong>\u00a0This applies to products costing between \u20ac200 and \u20ac430: the tax difference is significant and you remain within the duty-free allowance without having to complete any paperwork. The highest\u00a0savings in absolute terms<\/strong>\u00a0It is found in premium products such as the MacBook Air, iPhone 17 Pro Max and Apple Watch Ultra 3, although tariffs may offset some of the profit.<\/p>\n\n

\u00a0<\/div>\n\n

Is there an Apple Store in Tenerife?<\/h2>\n\n

No.<\/strong>\u00a0There are no official Apple Stores in the Canary Islands \u2014 neither in Tenerife, nor in Gran Canaria, nor on any other island. The nearest Apple Stores are on the mainland (Madrid, Barcelona, Marbella).<\/p>\n\n

The best option in the southern tourist area of Tenerife is\u00a0Macys Digital<\/strong>\u00a0at the Parque Santiago 3 Shopping Centre, in Playa de las Am\u00e9ricas. The shop has been open since\u00a02009<\/strong>\u00a0and stocks the full range of current Apple products.<\/p>\n\n

Important: Macys Digital is not an Apple Authorised Reseller, but all Apple products are genuine, new and come with the\u00a0Apple\u2019s official worldwide warranty<\/strong>. If your iPhone or MacBook has any problems once you\u2019re back home, you can visit any Apple Store or authorised service centre \u2014 the warranty is valid worldwide.<\/p>\n\n

\u00a0<\/div>\n\n

Macys Digital: What you\u2019ll find<\/h2>\n\n

Available products<\/h3>\n\n

The shop covers virtually every category of technology:<\/p>\n\n

Smartphones:<\/strong>\u00a0Apple (iPhone 17, 17 Pro, 17 Pro Max, 17e, 16 Plus, 16 Pro), Samsung (Galaxy S26), Xiaomi (Redmi Note 15 Pro)<\/p>\n\n

Computers:<\/strong>\u00a0MacBook Air M4, MacBook Neo, MacBook Pro M5, Mac Mini M4 Pro<\/p>\n\n

Audio:<\/strong>\u00a0AirPods (4, 4 ANC, Pro 3, Max), Beats, JBL (Go, Flip, Charge, Tune, Wave), Samsung Galaxy Buds, Xiaomi Redmi Buds, Marshall, Bose, Harman Kardon<\/p>\n\n

Smartwatches:<\/strong>\u00a0Apple Watch (Series 11, SE 3, Ultra 3), Samsung Galaxy Watch, Xiaomi Smart Band, Amazfit<\/p>\n\n

Cameras:<\/strong>\u00a0GoPro, Insta360, Kodak PixPro, Fujifilm Instax<\/p>\n\n

E-readers:<\/strong>\u00a0Amazon Kindle, PocketBook Era<\/p>\n\n

Accessories:<\/strong>\u00a0Cases, Apple chargers (USB-C 20W, 96W, 140W), cables, screen protectors, MagSafe accessories, adaptors<\/p>\n\n

Special services for visitors<\/h3>\n\n

Mobile phone repair<\/strong>\u00a0\u2014 Cracked screen whilst on holiday? iPhone and Samsung repairs often completed on the same day. No need to wait for days on end, unlike at the Genius Bar.<\/p>\n\n

Currency exchange<\/strong>\u00a0\u2014 Exchange pounds, dollars or other currencies directly in the shop. Handy when you\u2019re already there.<\/p>\n\n

SIM cards for tourists<\/strong>\u00a0\u2014 Local SIM card purchased and set up on the spot. Online straight away, with no roaming charges.<\/p>\n\n

Screen protectors<\/strong>\u00a0\u2014 New device? A toughened glass screen protector fitted on the spot, included in the price.<\/p>\n\n

Funding<\/strong>\u00a0\u2014 Instalment payments are available for large purchases.<\/p>\n\n

The team speaks Spanish and English<\/h3>\n\n

The staff at Macy's Digital are native speakers of both Spanish and English. They can answer technical questions in detail, help you set up your new device and explain how the international warranty works.<\/p>\n\n

\u00a0<\/div>\n\n

How to get there<\/h2>\n\n

Address:<\/strong>\u00a0CC Parque Santiago 3, Unit 165\u2013167, Avenida de Las Am\u00e9ricas, 38650 Playa de las Am\u00e9ricas, Tenerife<\/p>\n\n

How to find it:<\/strong>\u00a0Search\u00a0\u00abSantiago 3 Park\u00bb<\/strong>\u00a0on Google Maps. If you\u2019re staying at the Parque Santiago aparthotels, the shop is on the ground floor. From most hotels in Playa de las Am\u00e9ricas, Los Cristianos or Costa Adeje, it\u2019s just a few minutes\u2019 walk or a short taxi ride along the main avenue. TITSA buses serve the entire south coast.<\/p>\n\n

Opening hours:<\/strong><\/p>\n\n

\n\n\n\n\n\n\n
Day<\/th>\nTimetable<\/th>\n<\/tr>\n<\/thead>\n
Monday \u2013 Saturday<\/td>\n10:15 \u2013 21:30<\/td>\n<\/tr>\n
Sunday<\/td>\n12:00 \u2013 14:30<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n

Contact:<\/strong>\u00a0Telephone:\u00a0+34 603 116 005<\/a>\u00a0\u00b7 Fixed:\u00a0+34 922 792 693<\/a>\u00a0\u00b7 Website:\u00a0macysdigital.com<\/a><\/p>\n\n

\u00a0<\/div>\n\n

Warranty: Does it apply outside the Canary Islands?<\/h2>\n\n

Yes, without any restrictions.<\/strong><\/p>\n\n

Apple products come with a worldwide manufacturer\u2019s warranty. If your iPhone, purchased in Tenerife, develops a fault on the mainland, you can visit any Apple Store (Puerta del Sol in Madrid, Passeig de Gr\u00e0cia in Barcelona, La Ca\u00f1ada in Marbella) or any authorised service centre. The warranty is verified by the serial number, not by the place of purchase.<\/p>\n\n

Samsung and Xiaomi offer a pan-European warranty. All products come with the\u00a02-year statutory warranty<\/strong>\u00a0in accordance with EU consumer legislation.<\/p>\n\n

Keep your receipt: it serves as proof of purchase and a warranty document.<\/p>\n\n

\u00a0<\/div>\n\n

Customs: what can you take to mainland Spain?<\/h2>\n\n

The Canary Islands belong politically to Spain and the EU, but they are\u00a0outside the EU\u2019s VAT territory<\/strong>. That is why there are duty-free shops when you fly back to the mainland or the rest of Europe.<\/p>\n\n

The franchise<\/h3>\n\n

The allowance for air passengers travelling from the Canary Islands is\u00a0\u20ac430 per person<\/strong>.<\/p>\n\n

What does this mean in practice?<\/h3>\n\n

Products costing less than \u20ac430:<\/strong>\u00a0No duty, no declaration. AirPods Pro 3 (~\u20ac259), Apple Watch Series 11 (~\u20ac399), JBL speakers, Kindle \u2014 all within the duty-free allowance. The IGIC savings are entirely yours.<\/p>\n\n

Items costing over \u20ac430:<\/strong>\u00a0You must declare and pay VAT as required by your autonomous community (form 21% in most cases) on any amount exceeding \u20ac430.<\/p>\n\n

Calculation example: iPhone 17 Pro Max (256GB, \u20ac1,399)<\/h3>\n\n