Is there an Apple Store in Tenerife? The best alternative for buying Apple products

If you’re on holiday in Tenerife and need Apple products or services, you’re probably wondering where to find an Apple Store. Here’s the quick answer — and a better alternative.

No, there isn’t an Apple Store in Tenerife

Let’s get straight to the point: There is no official Apple Store in the Canary Islands. Not in Tenerife, nor in Gran Canaria, nor in Lanzarote, nor in Fuerteventura. The nearest Apple Stores are on the mainland – in Madrid, Barcelona or Marbella – which isn’t much help when you’re 1,500 kilometres away on an island in the middle of the Atlantic.

This comes as a surprise to many visitors. You’d expect an island that welcomes millions of tourists every year to have its own Apple store, but it simply doesn’t. However, that doesn’t mean you can’t buy Apple products with complete confidence.

The best option: Macys Digital in Playa de las Américas

If you need to buy, repair or get help with any Apple product whilst you’re in Tenerife, Macys Digital It’s the go-to option in the south of the island. It’s not an Apple Store – let’s be clear about that – but it’s the closest thing you’ll find, and in some respects it’s even better for tourists and visitors.

The shop has been open since 2009 at the Parque Santiago 3 Shopping Centre, right in the heart of Playa de las Américas. They have been serving both tourists and residents for 17 years, which speaks volumes about the quality of their service.

What makes it a genuine alternative to Apple?

A full range of products. Macys Digital stocks the latest Apple range: the iPhone 17 range, MacBook Air M4 and M5, MacBook Pro, iPad Air and Pro, Apple Watch Series 11, SE 3 and Ultra 3, AirPods 4, AirPods Pro 3, AirPods Max, and the full range of Apple accessories, from cases to chargers and the Apple Pencil.

Official worldwide warranty. Every Apple product sold comes with the standard manufacturer’s warranty, which is valid worldwide. If your new iPhone has a fault once you’re back home – whether that’s in Madrid, London, Berlin or Amsterdam – you can visit any Apple Store or authorised service centre and they’ll repair it under the standard warranty. Same warranty. Same service. No hassle.

Genuine products only. No refurbished units, grey imports or counterfeits. Genuine Apple products with original Apple warranty documentation.

Repair service. Has your iPhone screen cracked whilst on holiday? Is the battery running out too quickly? Having a software issue? Macys Digital offers professional repairs for iPhones and other Apple devices, often on the same day. At an Apple Store, you’d normally have to book an appointment at the Genius Bar days in advance; here, you can just pop in and get it sorted straight away.

Why buying Apple products in Tenerife works out cheaper

There’s one thing the Apple Store can’t offer you: lower prices.

The Canary Islands apply a IGIC 7% instead of the 20-21% VAT rate charged on the Spanish mainland, in the UK, Germany and most of Europe. For some Apple products, this tax difference translates into a real saving compared with Apple’s official price in Spain:

Actual prices published in macysdigital.com in April 2026, subject to availability and changes.

The savings vary depending on the product: for the MacBook Air M4 they are very significant (~€230), for the AirPods Pro 3 and iPhone 17 Pro Max they are moderate, and for some specific models the prices are similar to those on Apple’s official channel in Spain. In any case, these are genuine products with the same global Apple warranty.

For products weighing less than 430€ (the EU duty-free allowance), you get to keep the full saving without having to deal with customs paperwork. That makes AirPods, the Apple Watch SE 3 and accessories particularly convenient purchases.

What else can you do there?

Unlike an Apple Store, which only sells Apple products, Macy’s Digital caters to a wider range of tech needs – something that’s very useful when you’re on holiday:

Other brands available: Samsung (Galaxy S25, Galaxy Watch, Galaxy Buds), Xiaomi (Redmi mobiles, Smart Band), JBL (speakers, headphones), Beats, GoPro, Insta360, Kodak, Kindle, PocketBook and more.

Services designed for tourists:

• Currency exchange You can exchange pounds, dollars or other currencies directly in the shop without having to go to a separate currency exchange bureau
• SIM cards for tourists Get a local SIM card set up straight away so you’ll have mobile data for the rest of your holiday
• Screen protectors Buy a new device and leave the shop with the screen already protected – installation included
• Funding instalment payment options for large purchases

The team speaks English and Spanish. Native speakers of both languages, so you can ask technical questions without any language barrier. Whether you need advice on which MacBook best suits your needs or want to understand exactly how the international warranty works, you’ll receive a clear answer.

How to get to Macys Digital

Address: CC Parque Santiago 3, Unit 165–167, Avenida de Las Américas, 38650 Playa de las Américas, Tenerife

How to find it: Search «Santiago 3 Park» on Google Maps. If you’re staying anywhere in Playa de las Américas, Los Cristianos or Costa Adeje, it’s just a short walk or a short taxi ride along the main avenue. The Parque Santiago aparthotels are right above the shopping centre; if you’re staying there, the shop is literally just downstairs.

Opening hours:

Contact: Telephone: +34 603 116 005 · Fixed: +34 922 792 693 · Website: macysdigital.com

Watch out for the «Apple shops» you’ll see in the area

As you wander through the tourist areas of Tenerife, you’ll come across other small electronics shops, some displaying Apple logos in their shop windows or even calling themselves «Apple stores». Be careful.

Many of them are not authorised by Apple in any way. They may be selling genuine products, or they may not. The warranty may be valid, or it may be worthless as soon as you leave the island. The prices may seem competitive, or they may include hidden charges.

How can you tell if a shop is reliable? Look out for the following:

• Transparent and clearly marked prices
• Official receipt showing the product’s serial number
• No pressure to buy and no rush to make a decision
• Willingness to explain the guarantee in detail
• More than just a few seasons in operation
• Verifiable Google reviews from real customers

Macys Digital has been operating from the same premises since 2009 and has verifiable reviews on Google. That sort of track record is hard to fake.

Frequently Asked Questions

Are you looking for Apple products in Tenerife? See the full range at macysdigital.com/apple-zone or visit the shop at Parque Santiago 3, Playa de las Américas. If you’d like more tips on buying electronics, read our A comprehensive guide to buying electronics in Tenerife.